Honda x Lunar New Year

NOTE FROM THE FUTURE: This was shitty cuz we had to do it during COVID. But we hit it out of the park anyway IMO.

Part of the fun of Lunar New Year is finding out your Chinese zodiac predictions for the year to come. To engage with fans, we created an Instagram carousel consisting of birth year, zodiac animal, Honda model associated with each animal. We asked users to comment their zodiac animal emoji, and we responded with a customized horoscope for each user.

The campaign holds the record for the most likes and comments on Honda’s Instagram page to date.