Pi Day with the Honda Pi-Lot
To celebrate Pi Day, Honda wanted to create something whimsical and entertaining for its Instagram Stories account. Using the spacious and versatile Honda Pi-lot, we teamed up with Instagram influencer Jeremy Cohen to pass out pizza pies around NYC. Participants were asked to answer trivia on all things pi, pie, and Pilot.
In addition to highlighting ample cargo space of the Pilot, we also used the stunt to show off the vehicle’s other versatile features and accessories (like the hands-free power tailgate and overhead storage).
The Stunt
Stills
