Apple Cash Family

Apple Cash launched a new P2P payment product just for the family called “Apple Cash Family.” Designed for adults and younger family members alike, the challenge here was to create a campaign that clearly communicated how to use it the product while retaining a fun and youthful tone.


FILMS

 

landing page

 
 
 

story card

 
 
 

Push notifications

(click to enlarge)

 

email